My target audience has an age range of 12-30 and it's genre is pop but it will also include some rock. The general lifestyle of my target audience is people who are quite well off so it includes pre-dominantly middle-class consumers but some working-class people may also read it. The majority of my audience is mostly students and people who have just entered work since most of my audience will be in the age brackets of either teenagers or young adults.
The reader of my magazine has a good income, which they use to support their other hobbies which include sport but also devoting a reasonable amount of time to their technology-based life including social media and TV. They consume media through these two and also magazines mainly but most of my target readership do use most of the different media types. They also spend a lot of time listening to their favourite music (pop) and most of the readers have been to at least one big gig, a large proportion of them like to attend at least one gig per month in order to meet their love of music, therefore this links to the fact that a lot of my target audience are very interested in their music hobby, and this magazine's intention is to keep them up to date on all the latest tour/gig dates. Their demographics also include their job, which is to be
Some of the adverts in the magazine will therefore be advertising certain artists' gigs. The magazine is going to be an average price since I think that this is the best way to appeal to my target audience; which is that it's not so expensive that the average reader cannot afford it but not so cheap that a massive proportion of it is filled with adverts that the target audience will get bored of and will therefore not be interested in buying the magazine again. Other products that could feature in adverts in the magazine could be technology such as beats headphones and devices such as phones and music players e.g.Apple iPhone. I don't think that clothes would be a good use of the advertising space since I am targeting both genders for my magazine and so it will be difficult to get clothes to appeal to both audiences.
I intend the magazine to have a casual (but at the same time quite informative) style in order to build up a brand image of it being reliable and a good magazine to get into and enjoy, so that the reader thinks it is a worthwhile which means that they are more likely to lend it to friends, or recommend it to friends to buy themselves. Their disposable income will be quite high, between £25-£80 per week, which they spend on music, games and going to the cinema/into town every other week.
The psychographics of my target audience will be mainly explorers with some aspirers and reformers in there also. This is because my magazine will be quite informative and so won't appeal to aspirers quite as much since they would get something based on what it looks like, without thinking as much about what is in it.
The NRS social grades of my audience would be BC1 since the magazine is not professional-looking which is what the average person who comes into the grade A on the social grade would expect. The magazine will have quite a casual tone but it is intended to still present interesting information about the artists and albums/singles that they are talking about, since it's a music magazine.
Character Profile
Liam is a teenager who is entering higher education. He is 17 years old and worked quite hard at school to get the grades that he needed. He goes out with his friends regularly to nightclubs and gigs at least once a month. He has liked music as a hobby but is also starting to consider it as a more serious passion. He buys music on his phone, he does not use CDs any more since he likes to listen to his music on the go.
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