Magazine Plan (Preliminary Project)

1&2.

3. Target Audience (Readership Profile)

The target audience that I am aiming for for my magazine are 16-18 year old males. This is because they are the people who are most likely to read a sixth form magazine since they are sixth formers themselves. Their occupation is therefore being a student since anyone who reads a sixth form magazine is most likely to still be in education. 

The sort of person that I think will buy this magazine are going to be committed to their education, but have time to socialize as well. They use Facebook occasionally but never use twitter. They are interested in technology and engineering, and want to become an electrician or an electrical engineer when they are older. 

Having asked some people what they think of my magazine concept the overall opinion of it has been positive. Some say that they would like to see useful information in it rather than making it about how successful some schools are. Therefore I don't intend on putting the school or university league tables like I originally considered. Also, taking advice from a few sixth formers who I talked to they suggested that I should aim it at both genders rather than just at a male audience, which means that it will give me a broader audience. Most of my audience will use social media so I think that it would be a good idea to use this platform to promote it. 

4. Magazine Plan -
Name
Example names could be Teen's Survival Handbook/Magazine, this name has a sense humour about it however i think that a disadvantage of it is that it gives of a negative feeling towards education which is not the aim of my magazine. Another name could be OverView, it is short and so easier to remember, I also think that it gives it a sense of professionalism because although it is magazine for sixth formers it still needs to look clean and professional.

Slogan
The slogan for my magazine will be quite short and simple but i hope it will be catchy so that people who see it might remember it. However, I am considering not including a slogan at all since it will only take up more of the page. In addition to this, the photo that I am going to go for will have little space at the top for a masthead and a slogan, and I don't think that it would work if I put a slogan anywhere other than directly below the masthead.

Colour Scheme and Fonts
The font I will use will probably be mix of bold easy-to-read lettering for the title and a simple font for the cover lines and other text. I am definitely looking at blue as the main colour, and red or maybe white as the secondary colour. I don't think green would work in combination with the darkish blue I am going for because they are too similar. This will be my house style that will run throughout the magazine.