NME
In the late 1970’s NME started lose readers because people
wanted to move back to reading about music, not politics which is what NME was
writing about. At its peak, it sold 750,000 copies per week. In July, that
figure had shrunk to 15,000. As of Sep 2015, NME is now free, using increased advertising
to fund it.
1980’s and 1990’s
New layout of magazines, they became more stylish. Magazines
such as The Face and Blitz experimented with style and layout.
2000’s
Video technology has now come out – launch of MTV is the
first TV market for music videos, sometimes more money was spent on the video
than the single. In 2005 YouTube launched.
Audiences discover new music online – youtube, streaming and
social media. Pop culture is now everywhere.
How/why has the internet affected magazines?
On social media it’s easier to find out what the artists are
doing, than finding it out through looking at a magazine. Also, the internet is
a free, instant platform so the public can find out information/news instantly
but a magazine needs to be published so by the time someone reads the magazine
the news won’t be new any more.
Pre-internet
- People could find out more about their favourite artists (eg their fashion)
- Or could be introduced to new artists
- General music news
- Information like release dates, tour dates
- Can find out about music brands
- Exclusives – interviews, images
- Can find out how to find and buy merchandise
- Free gifts, posters – signed posters, music disks, competitions to win prizes
- A sense of community (that ppl have found in other places now)
- The charts
Today
- Could be as a souvenir, if you like an artist in it
- Magazines provide a change, you can’t get distracted by links
- Nostalgia, Keeping a tradition alive – collectors
- Has to offer something that the internet can’t eg exclusives
- Competitions draw ppl in. These could be online so the magazines are using the internet
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