Evaluation Q7

7. Looking back at my preliminary task, what do I feel I have learnt in the progression from it to the full product?

Evaluation Q6

6. What have I learnt about technologies from the process of constructing this product?

Evaluation Q6 from BenShires555

Evaluation Q5

5. How did I attract/address my audience?

Evaluation Q4

4. Who would be the audience for my media product?

This is a link to my target audience planning:
http://benshiresaslevelmedia.blogspot.com/2015/10/readership-profile.html

I believe that my target audience has changed between when I was in the planning stage and now. This is because my magazine, although aimed at teenagers, is now relevant to young adults as well since the colour scheme and fonts I have chosen appeal to older people as well. I also believe that the content of my magazine and it's cover lines would appeal more to a young adult aged 20-30 demographic because I haven't used much strong or slang language that would be more in tune with what the current majority of teenagers use. This means that it is more likely to stand out on a shelf of magazines to a young adult but I do still believe that my magazine has a lot of appeal to teenagers.

With regard to gender my magazine has stayed where I originally intended it to be, which is in the middle. I think that my magazine appeals to both genders because the font choice is consistent with the more masculine sans serif fonts which have no serif ends to them. Meanwhile I believe that my house style is relatively neutral in that there's no black which is what Kerrang! has that appeals to males, and there's also very little in the way of pinks, purples or yellows which are the colours that females stereotypically prefer.

The main audience for my media product would be males and females from all backgrounds in the 15-30 age category. I believe that this is good thing when compared to my original planned target audience which had a narrower age range because it means that my magazine is going to appeal to a bigger variety of people and also a larger number of people.

Evaluation Q3

3. What kind of media institution (Bauer Publishing Group and Time Inc. UK) might distribute my media product and why?

There are two major publishing institutions in the UK and these are Bauer Publishing Group and Time Inc. UK. From researching them I found out that Time Inc. UK have quite a wide variety of magazines that among other things have genres including lifestyle, homeware, sports and fitness. They seem to direct more of their magazines at an older audience and only have a few magazines that would be stereotypically considered to be directed at young adults or teenagers, such as Mouse Breaker

Bauer meanwhile also has a lot of brands, over 570 worldwide, and is the biggest publishing firm in the UK. However I think that it seems to focus more on the entertainment sector of publishing which covers TV listings, music and film, but it does also go into a wider variety of magazines which includes both men's and women's lifestyle. I think that its target audience covers a big percentage of the available audience because it covers magazines like Empire, which has been described as the biggest movie magazine in the world, and motoring magazines like car and bike which are aimed at a predominantly male audience.

I believe that the closest magazine Time Inc. UK that covers the same target audience is NME because although it has a different main genre it is still a music magazine which isn't that dissimilar to mine. This is because NME covers rock and alternative, as well as its focus of Indie music, while my magazine has a main genre of pop but also covers rock as well.

Bauer on the other hand have several magazine brands such as Kerrang! and Q that come close of covering my target audience of teenagers who like pop and rock. This is because Kerrang!'s target audience is teenagers, and it has a similar target audience to my music magazine (Axis). I think that if my magazine went into publishing then its biggest rival would be the Q music magazine because it has exactly the same genres of pop and rock as my music magazine does. So Bauer already have magazines that cater for my genres as well as my target audience but I believe that they don't have a magazine that is similar in both respects which means that they could potentially still decide that they would publish my magazine.

I do however think that my magazine would benefit more from being published by Time Inc. UK because they don't have a magazine that is similar to mine. Therefore I feel that my magazine would be targeting a different audience for them so it would be worth their money to invest in my magazine because there is a gap in their market for my magazine that I think it could take full advantage of and could potentially become a successful music magazine that could well go on to rival Bauer Publishing Group's Kerrang! and Q, as well as other music magazines that target this target audience such as Rock Sound.

Evaluation Q2

2. How does my media product represent particular social groups?

Evaluation Q1

1. In what ways does my media product use, develop or challenge forms and conventions of real media products?

Evaluation Q1 from BenShires555

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